There are several ad formats that can be used in a Google Display Ads campaign, but the two main ad formats are:
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Image Ads: These are static or animated banner ads that can appear in different sizes on websites within the Google Display Network. Image ads can be in JPEG, PNG, GIF, or HTML5 formats and can be designed with a variety of different messages and creative elements such as images, text, and logos.
Responsive Ads: These are ads that adjust their size, format, and appearance to fit the available ad space on different websites within the Google Display Network. Responsive ads can include both text and image elements and are designed to be flexible and adaptable to different ad placements and sizes.
Both image and responsive ads can be created and managed using Google Ads, and advertisers can use a range of targeting options to reach their desired audience, including keywords, demographics, interests, and behaviors.